How Puff Print and Screen Print Create Different Streetwear Looks

Puff print sits on top of the fabric. It's foamed, three-dimensional, and rewards close inspection — the graphic reads first as a shape, then as texture.

Screen print lays into the fabric. It's flat, precise, and holds fine linework better than any other method. The two techniques answer different questions, and picking one over the other is a design decision that changes how a garment feels in the hand.

For hoodies, we prefer puff on the chest hits and screen for back-of-neck credits. That contrast — bold up front, quiet at the back — is a language we've been developing since 2020.