Free shipping on orders over ₹2,500New — Winter Collection now liveNow open in HyderabadExtended returns through the seasonFree shipping on orders over ₹2,500New — Winter Collection now liveNow open in HyderabadExtended returns through the season
Jash

April 10, 2026

Why We Still Use Selvedge Denim

Slower to weave, harder to source, worth the trouble.

Selvedge denim is woven on old shuttle looms at roughly a fifth the speed of modern projectile looms. That slowness gives the fabric its density and its self-finished edge.

For our workshirt program we source from a small mill in Okayama that's been running the same looms since the 1970s.